↑ Going to Market with New Products & Services, 2014-2015

Design Objective/ Maximise adoption and advocacy of newly designed products and services during development and launch... Design outputs/ Pre-launch test-and-learn events via various sales channels. User testing of new features throughout detailed design and development. Feedback tracking and customer experience-led prioritisation of backlogs... Design outcome/ Successful pilot and launch of three new products and services, all aligned with customer expectations, and garnering multiple industry awards

Contributing team: Christopher Roosen, Nick Pinkstone, Francesca Jakin, Andrew Peel