↑ New Services and Experiences in Health, 2010

Design Objective/ Create value-add services to broaden the appeal of the business' core insurance products... Design outputs/ Target-state customer experience pathways. Service blueprints guiding digital and service development. Scripts and reference guides for customer service staff... Design Outcome/ Successful launch of pilot, with customer uptake far surpassing business case projections

Contributing team: Gina Belle, Tim Tompson, Tim Fife, Meredith England