↑ Sparking Empathy in Financial Advice, 2016-2017

Design Objective/ Build deep, programmatic understanding of advisors and their clients in the Financial Advice industry... Design outputs/ End-to-end experience and pain-points map. Immersive collaboration space. Insights into interactions between advisers, clients, and licensor. Design principles and high-level business requirements... Design Outcome/ Senior leadership, design & development, and BAU teams' empathy with user challenges. Broad buy-in and excitement at opportunities for innovation

← See here for preceding design intent and set up of the Financial Advice Transformation program and team. See here for subsequent design and innovation →

Contributing team: Sarah Heimeier, Manny Dickson, Jolly Zhou, Nick Pinkstone, Sean Brennan, Christopher Roosen, Innes Ferguson, Francesca Jakin, Andrew Peel, Alvin Chong, Deloitte Digital, AMP Brand & Marketing... And far, far too many others to list here. I apologise and miss you all!