Quinn Chow/ Designer/ User Research + Requirements Setting
Deeply understanding consumers and users, and setting business requirements to ensure meeting - and exceeding! - their expectations
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Design Objective/ Identify and calculate market potential of innovating new revenue streams with small business operators... Design outputs/ Multi-day observational and ethnographic research. Small business personas and breakdowns of value chains. Market sizing. Immersive collaboration and presentation rooms... Design Outcome/ Senior leadership buy-in and design team with evidence-base for subsequent new commercial development
See here for subsequent new business design and innovation →
Contributing team: Robert Overend, Alex Cheek, Andrea Fu, Jess Brown, Tim Tompson, Deloitte
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